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GEOCM
Your next partner,
GEOCM
'My Peru Story 2' Digital Campaign
Integrated communications service company
specializes in promoting and managing the public relation
with our bespoke and effective strategies dedicated to the tourism and hospitality sector with 15 years of history.
GEOCM is a next-generation communications partner focused on building bold reputations and unforgettable brand stories. With 15 years of experience in the tourism and hospitality space, we deliver tailored strategies that connect and inspire.
PR Marketing
Digital and Social media
Representing
As part of the 2025 Korea APEC Summit, GEOCM partnered with the Korean Food Promotion Institute (KFPI) to implement the K-Dessert Promotion Project in Gyeongju, introducing authentic Korean desserts to international delegates and media. GEOCM executed a full-scale activation covering concept development, visual identity, menu curation, on-site experience, and media engagement. The program featured tasting sessions with a food truck, a Korean-style lucky draw, a photo booth, exclusive merchandise, and a live cooking demonstration by the Minister of Agriculture, Food and Rural Affairs, enhancing visibility and engagement. A survey among major international media collected over 200 responses, with the campaign receiving high praise, top satisfaction scores, and extensive media coverage highlighting the charm and diversity of Korean desserts.
2025 Korea APEC Summit | K-Dessert Promotion Project | Korean Food Promotion Institute (KFPI)As part of the 2025 Korea APEC Summit, GEOCM partnered with the Korean Food Promotion Institute (KFPI) to implement the K-Dessert Promotion Project in Gyeongju, introducing authentic Korean desserts to international delegates and media. GEOCM executed a full-scale activation covering concept development, visual identity, menu curation, on-site experience, and media engagement. The program featured tasting sessions with a food truck, a Korean-style lucky draw, a photo booth, exclusive merchandise, and a live cooking demonstration by the Minister of Agriculture, Food and Rural Affairs, enhancing visibility and engagement. A survey among major international media collected over 200 responses, with the campaign receiving high praise, top satisfaction scores, and extensive media coverage highlighting the charm and diversity of Korean desserts.
GEOCM successfully hosted the 2025 Turkish Culture Day at Ankara House in Yeouido on Oct 27–28, commemorating Türkiye’s Republic Day(Oct 29). The event included two exclusive sessions: one for media from 7 major outlets and another for 8 KOLs with a combined following of 1.18M. Guests enjoyed a traditional Kahvaltı breakfast in collaboration with Alpedo Bakery. Participants received tourism updates from the Embassy of the Republic of Türkiye in Seoul and engaged in cultural activities, including guided tours of Ankara House and a Turkish coffee fortune-telling experience. The campaign achieved 8 media coverages (including 1 print feature, USD 31,680 ad value) and 32 KOL deliverables (USD 65,490), reaching 17.4 million impressions. Through this initiative, GEOCM reinforced awareness of Türkiye’s heritage and its commitment to fostering meaningful connections between Türkiye and Korea.
Türkiye Tourism Board | Turkish Culture Day 2025 | Celebrating Türkiye’s Republic Day in SeoulGEOCM successfully hosted the 2025 Turkish Culture Day at Ankara House in Yeouido on Oct 27–28, commemorating Türkiye’s Republic Day(Oct 29). The event included two exclusive sessions: one for media from 7 major outlets and another for 8 KOLs with a combined following of 1.18M. Guests enjoyed a traditional Kahvaltı breakfast in collaboration with Alpedo Bakery. Participants received tourism updates from the Embassy of the Republic of Türkiye in Seoul and engaged in cultural activities, including guided tours of Ankara House and a Turkish coffee fortune-telling experience. The campaign achieved 8 media coverages (including 1 print feature, USD 31,680 ad value) and 32 KOL deliverables (USD 65,490), reaching 17.4 million impressions. Through this initiative, GEOCM reinforced awareness of Türkiye’s heritage and its commitment to fostering meaningful connections between Türkiye and Korea.
Following the success of last year, GEOCM once again implemented the Azerbaijan Tourism Board (ATB) Korea Roadshow in 2025, further strengthening tourism and industry ties between Azerbaijan and Korea. The event featured B2B meetings with Azerbaijani DMCs and hospitality partners, media interviews, and networking sessions to deepen engagement with key stakeholders in the Korean travel market. Across the two editions, the roadshows gathered 176 representatives from major travel agencies, airlines, media, and KOLs(86 participants in 2024 and 90 in 2025). Driven by this continued collaboration, Korean visitation to Azerbaijan rose by 94.6% in 2024, with direct flights to Baku planned for upcoming years. The milestone underscores Azerbaijan’s growing appeal as an emerging destination and reflects GEOCM’s role in advancing cross-market tourism development.
Azerbaijan Tourism Board | Korea Roadshow 2025 | Strengthening Bilateral Tourism RelationsFollowing the success of last year, GEOCM once again implemented the Azerbaijan Tourism Board (ATB) Korea Roadshow in 2025, further strengthening tourism and industry ties between Azerbaijan and Korea. The event featured B2B meetings with Azerbaijani DMCs and hospitality partners, media interviews, and networking sessions to deepen engagement with key stakeholders in the Korean travel market. Across the two editions, the roadshows gathered 176 representatives from major travel agencies, airlines, media, and KOLs(86 participants in 2024 and 90 in 2025). Driven by this continued collaboration, Korean visitation to Azerbaijan rose by 94.6% in 2024, with direct flights to Baku planned for upcoming years. The milestone underscores Azerbaijan’s growing appeal as an emerging destination and reflects GEOCM’s role in advancing cross-market tourism development.
In collaboration with Constance Hotels & Resorts, GEOCM organized an exclusive FAM tour to position the brand as the Maldives’ most luxurious and sustainable resort collection. Held from September 2–7, the program invited top-tier Korean media and creators to experience Constance Halaveli and Constance Moofushi. Participants included The JoongAng Sunday, Korea Economic Daily, Wedding 21, and leading couple creators @lloveeely (1M) and @ji_jiji03 (385K), ensuring wide exposure across both consumer and professional audiences. The campaign recorded a total reach of 1.3 million, over 236K engagements, and a media value of around €130K. Through curated storytelling that highlighted the Maldives’ pristine beauty and refined hospitality, GEOCM effectively positioned Constance Hotels & Resorts as a premier choice for Korean travelers and reaffirmed its expertise in connecting global luxury brands with Korea’s discerning audience.
Constance Hotels & Resorts | Media & KOL FAM Tour | Maldives’ Leading Luxury Island ExperienceIn collaboration with Constance Hotels & Resorts, GEOCM organized an exclusive FAM tour to position the brand as the Maldives’ most luxurious and sustainable resort collection. Held from September 2–7, the program invited top-tier Korean media and creators to experience Constance Halaveli and Constance Moofushi. Participants included The JoongAng Sunday, Korea Economic Daily, Wedding 21, and leading couple creators @lloveeely (1M) and @ji_jiji03 (385K), ensuring wide exposure across both consumer and professional audiences. The campaign recorded a total reach of 1.3 million, over 236K engagements, and a media value of around €130K. Through curated storytelling that highlighted the Maldives’ pristine beauty and refined hospitality, GEOCM effectively positioned Constance Hotels & Resorts as a premier choice for Korean travelers and reaffirmed its expertise in connecting global luxury brands with Korea’s discerning audience.
Following our successful execution in 2024, GEOCM once again led the full-scale PR campaign for the Asia’s 50 Best Restaurants 2025 awards ceremony held in Seoul. As the official communications partner for two consecutive years, we secured extensive media coverage across Korea’s top-tier magazines, digital lifestyle channels, and social media platforms. The campaign included an exclusive interview and branded video production with William Drew, Director of Content for 50 Best, amplifying the event’s prestige and reach. Through strategic storytelling and high-impact placements, we positioned Seoul as Asia’s culinary capital and generated strong engagement from host market stakeholders and audience.
Asia’s 50 Best Restaurants | PR Lead for 2025 Seoul CeremoniesFollowing our successful execution in 2024, GEOCM once again led the full-scale PR campaign for the Asia’s 50 Best Restaurants 2025 awards ceremony held in Seoul. As the official communications partner for two consecutive years, we secured extensive media coverage across Korea’s top-tier magazines, digital lifestyle channels, and social media platforms. The campaign included an exclusive interview and branded video production with William Drew, Director of Content for 50 Best, amplifying the event’s prestige and reach. Through strategic storytelling and high-impact placements, we positioned Seoul as Asia’s culinary capital and generated strong engagement from host market stakeholders and audience.
In collaboration with WOW – The Cultural District of Porto, GEOCM executed a highly curated KOL and OTA fam trip targeting diverse Korean traveler segments. The campaign brought together top-tier influencers including @haeriporter, @decoi_, @luxuryclass_kr, and @wickedwife.creator to experience the region’s wine, culture, and luxury lifestyle offerings. From immersive museum experiences to Douro Valley winery tours and the Yeatman Hotel, the storytellers delivered a total of 83 content pieces, reaching over 1.39 million impressions and generating an advertising value of €42,285.71. The campaign resulted not only in heightened awareness but also in 3 themed travel product launches, with new packages currently in development. This case stands as a best-practice example of how destination content can inspire meaningful engagement and immediate travel demand in the Korean market. 2025
WOW, cultural distric of Porto: Storytelling-Driven Cultural Promotion That ConvertsIn collaboration with WOW – The Cultural District of Porto, GEOCM executed a highly curated KOL and OTA fam trip targeting diverse Korean traveler segments. The campaign brought together top-tier influencers including @haeriporter, @decoi_, @luxuryclass_kr, and @wickedwife.creator to experience the region’s wine, culture, and luxury lifestyle offerings. From immersive museum experiences to Douro Valley winery tours and the Yeatman Hotel, the storytellers delivered a total of 83 content pieces, reaching over 1.39 million impressions and generating an advertising value of €42,285.71. The campaign resulted not only in heightened awareness but also in 3 themed travel product launches, with new packages currently in development. This case stands as a best-practice example of how destination content can inspire meaningful engagement and immediate travel demand in the Korean market. 2025
GEOCM partnered with two global aviation leaders—Emirates and Singapore Airlines—to execute high-impact FAM trips promoting Constance Hotels & Resorts across the Maldives, Mauritius, and Seychelles. Each campaign offered a seamless luxury experience from air to destination, tailored to appeal to Korean premium travelers. The Emirates partnership generated 11 pieces of media and influencer coverage, achieving a total audience reach of 41 million and an advertising value of USD 63,100. Coverage highlights included Maeil Business Newspaper, Chosun Biz, Home Living & Lifestyle, and influencer content by @lovyeun and @luxuryclass_kr. Meanwhile, the Singapore Airlines collaboration resulted in 6 media placements, reaching 9.7 million with an ad value of USD 26,165, featuring outlets such as Donga.com, Cosmopolitan Korea, and Maeil Business Newspaper, alongside Instagram content by @_sohee.e. Together, these airline partnerships demonstrated the powerful synergy of premium aviation and hospitality brands in elevating destination appeal, generating a combined PR value of USD 89,265 and showcasing Constance as the preferred resort brand among Korea’s luxury travel audience.
Emirates & Singapore Airlines x Constance Hotels & Resorts: A Showcase of Strategic Airline Co-Promotion 2024GEOCM partnered with two global aviation leaders—Emirates and Singapore Airlines—to execute high-impact FAM trips promoting Constance Hotels & Resorts across the Maldives, Mauritius, and Seychelles. Each campaign offered a seamless luxury experience from air to destination, tailored to appeal to Korean premium travelers. The Emirates partnership generated 11 pieces of media and influencer coverage, achieving a total audience reach of 41 million and an advertising value of USD 63,100. Coverage highlights included Maeil Business Newspaper, Chosun Biz, Home Living & Lifestyle, and influencer content by @lovyeun and @luxuryclass_kr. Meanwhile, the Singapore Airlines collaboration resulted in 6 media placements, reaching 9.7 million with an ad value of USD 26,165, featuring outlets such as Donga.com, Cosmopolitan Korea, and Maeil Business Newspaper, alongside Instagram content by @_sohee.e. Together, these airline partnerships demonstrated the powerful synergy of premium aviation and hospitality brands in elevating destination appeal, generating a combined PR value of USD 89,265 and showcasing Constance as the preferred resort brand among Korea’s luxury travel audience.
For Constance Hotels & Resorts, GEOCM hosted an immersive FAM trip across Mauritius, Seychelles, and the Maldives, welcoming top-tier Korean media and lifestyle influencers. The campaign resulted in 66 high-value exposures, spanning print, digital, social media, and PR placements, and achieved a remarkable total reach of over 41 million and PR value exceeding USD 166,000. Coverage highlights include Maeil Business Newspaper, Chosun Biz, Donga.com, and Cosmopolitan Korea, while social content by influencers like @_sohee.e and @lovyeun amplified the aspirational appeal of each destination. A special press push also spotlighted Constance properties as ideal locations for luxury destination weddings. This multi-channel effort elevated Constance’s visibility as the go-to resort group in the Indian Ocean for Korean travelers seeking refined tropical escapes.
Constance Hotels & Resorts: Positioning Indian Ocean Luxury Among Korea’s Elite Travelers 2024For Constance Hotels & Resorts, GEOCM hosted an immersive FAM trip across Mauritius, Seychelles, and the Maldives, welcoming top-tier Korean media and lifestyle influencers. The campaign resulted in 66 high-value exposures, spanning print, digital, social media, and PR placements, and achieved a remarkable total reach of over 41 million and PR value exceeding USD 166,000. Coverage highlights include Maeil Business Newspaper, Chosun Biz, Donga.com, and Cosmopolitan Korea, while social content by influencers like @_sohee.e and @lovyeun amplified the aspirational appeal of each destination. A special press push also spotlighted Constance properties as ideal locations for luxury destination weddings. This multi-channel effort elevated Constance’s visibility as the go-to resort group in the Indian Ocean for Korean travelers seeking refined tropical escapes.
GEOCM led a high-impact media familiarization trip to Porto’s WOW (World of Wine) Cultural District, engaging three of Korea’s most influential media outlets: Chosun Biz, The JoongAng Sunday, and The Munhwa Ilbo. The immersive itinerary spotlighted Porto’s rich wine heritage, cultural innovation, and luxury appeal—resulting in six in-depth features across online and print media. The campaign achieved an Equivalent Advertising Value of €109,003 and an outstanding 41.4 million total impressions, firmly establishing WOW as a premium cultural destination for the Korean travel market.
Porto WOW Cultural District | Media FAM Trip with Korea’s Top-Tier Outlets 2024GEOCM led a high-impact media familiarization trip to Porto’s WOW (World of Wine) Cultural District, engaging three of Korea’s most influential media outlets: Chosun Biz, The JoongAng Sunday, and The Munhwa Ilbo. The immersive itinerary spotlighted Porto’s rich wine heritage, cultural innovation, and luxury appeal—resulting in six in-depth features across online and print media. The campaign achieved an Equivalent Advertising Value of €109,003 and an outstanding 41.4 million total impressions, firmly establishing WOW as a premium cultural destination for the Korean travel market.
GEOCM successfully hosted Azerbaijan Tourism Board’s first-ever media networking dinner in Korea, bringing together 86 key stakeholders, including 16 top media, influencers, airlines, and travel agencies. Held in Seoul, the event served as a strategic platform to introduce Azerbaijan’s unique travel offerings through direct engagement with the Korean market. The campaign resulted in 18 media coverages—10 from attendees and 8 from non-attendees—generating an impressive total advertising value of USD 44,790 and over 20.7 million impressions. The event demonstrated the growing interest in Azerbaijan as a new and exciting destination for Korean travelers.
Azerbaijan Tourism Board | First Korea Media Networking Dinner 2024GEOCM successfully hosted Azerbaijan Tourism Board’s first-ever media networking dinner in Korea, bringing together 86 key stakeholders, including 16 top media, influencers, airlines, and travel agencies. Held in Seoul, the event served as a strategic platform to introduce Azerbaijan’s unique travel offerings through direct engagement with the Korean market. The campaign resulted in 18 media coverages—10 from attendees and 8 from non-attendees—generating an impressive total advertising value of USD 44,790 and over 20.7 million impressions. The event demonstrated the growing interest in Azerbaijan as a new and exciting destination for Korean travelers.
To boost Hong Kong Ocean Park’s presence in the Korean market, our team organized and executed a strategic media familiarization trip, hosting eight major media outlets and one travel KOL. Through tailored on-site experiences and storytelling opportunities, the campaign successfully secured 16 coverages across media and social platforms. With an estimated EAV of HK$608,324 and over 26 million audience impressions, the trip significantly enhanced Ocean Park’s visibility and appeal to Korean travelers, positioning it as a must-visit attraction for leisure and family tourism.
Hong Kong Ocean Park | Media FAM Trip to Drive Korean Market Exposure 2024To boost Hong Kong Ocean Park’s presence in the Korean market, our team organized and executed a strategic media familiarization trip, hosting eight major media outlets and one travel KOL. Through tailored on-site experiences and storytelling opportunities, the campaign successfully secured 16 coverages across media and social platforms. With an estimated EAV of HK$608,324 and over 26 million audience impressions, the trip significantly enhanced Ocean Park’s visibility and appeal to Korean travelers, positioning it as a must-visit attraction for leisure and family tourism.
We curated and executed the 2024 Turkiye Tourism Seminar at Josun Palace Seoul during SITF 2024 (Seoul International Travel Fair), reintroducing the destination to the Korean travel industry after a six-year hiatus. The event welcomed 74 guests, including 38 travel agencies, 4 media, and 9 influencers, and featured destination presentations, a Turkish dessert course, live music, and immersive cultural elements. From branding and production to KOL/media invitations and press release distribution, the seminar achieved 10 media coverages with a PR value of USD 28,980 and influencer content valued at over USD 12,600. The event successfully reignited industry interest in Turkiye, leading to increased demand for themed fam tours and new route development.
2024 Turkiye Tourism Board Seminar: Bringing Turkish Hospitality to the Heart of SeoulWe curated and executed the 2024 Turkiye Tourism Seminar at Josun Palace Seoul during SITF 2024 (Seoul International Travel Fair), reintroducing the destination to the Korean travel industry after a six-year hiatus. The event welcomed 74 guests, including 38 travel agencies, 4 media, and 9 influencers, and featured destination presentations, a Turkish dessert course, live music, and immersive cultural elements. From branding and production to KOL/media invitations and press release distribution, the seminar achieved 10 media coverages with a PR value of USD 28,980 and influencer content valued at over USD 12,600. The event successfully reignited industry interest in Turkiye, leading to increased demand for themed fam tours and new route development.
As the official PR agency for the first-ever Asia’s 50 Best Restaurants held in Korea, we executed a strategic communications campaign to raise awareness and engagement within the Korean market. Working closely with regional agencies across Asia, we localized messaging, handled press distribution in host country, South Korea, and drove targeted media outreach with tailored piching strategies and interview arrangement. Our efforts culminated in over 880 attendees at the main event, 220+ online media features, national TV coverage (MBN, YTN), and strong visibility across Korea’s F&B and lifestyle media and social media.
2024 Asia's 50 Best Restaurant: Turning the World’s Top Dining Event into Korea’s HeadlineAs the official PR agency for the first-ever Asia’s 50 Best Restaurants held in Korea, we executed a strategic communications campaign to raise awareness and engagement within the Korean market. Working closely with regional agencies across Asia, we localized messaging, handled press distribution in host country, South Korea, and drove targeted media outreach with tailored piching strategies and interview arrangement. Our efforts culminated in over 880 attendees at the main event, 220+ online media features, national TV coverage (MBN, YTN), and strong visibility across Korea’s F&B and lifestyle media and social media.
As part of the ‘My Peru Story 1’ campaign, this media event was designed to highlight Peru’s rich culinary and travel experiences. Hosted in Seoul, the event featured a live cooking class with renowned chef Youngho Won, who demonstrated how to prepare Ceviche, one of Peru’s signature dishes. Guests also enjoyed a curated Peruvian tasting course at Lima Plus, one of the top Peruvian restaurants in the city, while hearing behind-the-scenes stories from the campaign video’s protagonist, @Ikkually. A pop-up display featuring Peruvian products such as alpaca goods, Pisco, and superfoods added a multi-sensory experience, allowing media and influencers to immerse themselves in the flavors and culture of Peru.
My Peru Story Gourmet Event: Celebrating Peru’s Flavors with Korean Influencers 2024As part of the ‘My Peru Story 1’ campaign, this media event was designed to highlight Peru’s rich culinary and travel experiences. Hosted in Seoul, the event featured a live cooking class with renowned chef Youngho Won, who demonstrated how to prepare Ceviche, one of Peru’s signature dishes. Guests also enjoyed a curated Peruvian tasting course at Lima Plus, one of the top Peruvian restaurants in the city, while hearing behind-the-scenes stories from the campaign video’s protagonist, @Ikkually. A pop-up display featuring Peruvian products such as alpaca goods, Pisco, and superfoods added a multi-sensory experience, allowing media and influencers to immerse themselves in the flavors and culture of Peru.
To mark Qatar Airways' 20th anniversary of service to Korea, we planned and executed a media luncheon at Conrad Seoul. From concept to execution, we curated every detail—from luxury menus and venue styling to press invitation, influencer outreach, and media coordination. The event welcomed 17 major media outlets and 16 KOLs, resulting in 26 online media coverages and 39 influencer posts with a total reach of over 30 million. This milestone celebration reinforced Qatar Airways’ premium brand positioning and deepened its connection with the Korean market through a highly immersive and elegant experience.
Qatar Airways 20th Anniversary: Celebrating Two Decades of Excellence in Korea 2023To mark Qatar Airways' 20th anniversary of service to Korea, we planned and executed a media luncheon at Conrad Seoul. From concept to execution, we curated every detail—from luxury menus and venue styling to press invitation, influencer outreach, and media coordination. The event welcomed 17 major media outlets and 16 KOLs, resulting in 26 online media coverages and 39 influencer posts with a total reach of over 30 million. This milestone celebration reinforced Qatar Airways’ premium brand positioning and deepened its connection with the Korean market through a highly immersive and elegant experience.
We planned and hosted the first official Bosnia and Herzegovina Tourism Roadshow in Korea, held at RYSE Hotel in Seoul. From overall event coordination to guest curation, we invited 41 travel agencies, 10 key media outlets, and 5 lifestyle influencers. Our team handled pre- and post-event press release creation and distribution, generating a total of 30 media coverages—including features in Chosun Biz, Maeil Business, and Korea Travel Times. The event featured a destination presentation, B2B meetings, and a media roundtable, leading to over 8.1 million impressions and USD 73,690 in media value—marking a successful first step in introducing Bosnia and Herzegovina to the Korean travel industry.
Bosnia and Herzegovina Roadshow: Introducing a New European Gem to KoreaBosnia and Herzegovina Roadshow: Introducing a New European Gem to Korea 2023We planned and hosted the first official Bosnia and Herzegovina Tourism Roadshow in Korea, held at RYSE Hotel in Seoul. From overall event coordination to guest curation, we invited 41 travel agencies, 10 key media outlets, and 5 lifestyle influencers. Our team handled pre- and post-event press release creation and distribution, generating a total of 30 media coverages—including features in Chosun Biz, Maeil Business, and Korea Travel Times. The event featured a destination presentation, B2B meetings, and a media roundtable, leading to over 8.1 million impressions and USD 73,690 in media value—marking a successful first step in introducing Bosnia and Herzegovina to the Korean travel industry.
In collaboration with The Mall Sanremo, GEOCM curated an exclusive influencer and media FAM trip to the Italian Riviera luxury outlet The Mal, targeting Korea’s luxury-conscious millennial and Gen Z travelers. The campaign brought together top-tier Korean influencers, including @1amny, @lovesori_, @_sohee.e, and rising actor Song Ji-ho, along with Marie Claire Korea, to experience the vibrancy of Sanremo and the refined offerings of The Mall. The result: over 230 Instagram stories and 20 premium posts, generating a total reach of 672,000+, an impressive average engagement rate of 8.37%, and a media value exceeding EUR 76,000. By blending travel, fashion, and content storytelling, the campaign effectively positioned The Mall Sanremo as a must-visit luxury shopping and cultural destination for Korean travelers.
The Mall Sanremo: Italian Riviera Charm Meets Korean Lifestyle Influence 2023In collaboration with The Mall Sanremo, GEOCM curated an exclusive influencer and media FAM trip to the Italian Riviera luxury outlet The Mal, targeting Korea’s luxury-conscious millennial and Gen Z travelers. The campaign brought together top-tier Korean influencers, including @1amny, @lovesori_, @_sohee.e, and rising actor Song Ji-ho, along with Marie Claire Korea, to experience the vibrancy of Sanremo and the refined offerings of The Mall. The result: over 230 Instagram stories and 20 premium posts, generating a total reach of 672,000+, an impressive average engagement rate of 8.37%, and a media value exceeding EUR 76,000. By blending travel, fashion, and content storytelling, the campaign effectively positioned The Mall Sanremo as a must-visit luxury shopping and cultural destination for Korean travelers.
To showcase Peru’s rich culinary heritage, GEOCM arranged the broadcast of “Crazy Expedition - Peru,” a food travel show featuring top Korean chefs. The program was successfully aired on four cable TV channels under the IHQ media group as well as on WAVVE, Korea’s second-largest OTT platform with over 4.32 million monthly users. Through this exposure, Peru’s gastronomic appeal was introduced to a broader Korean audience. The campaign generated a total of 68 content placements across YouTube, TV, and Instagram.
Crazy Expedition - Peru: Promoting Peru’s Culinary Culture on Korean TV 2023To showcase Peru’s rich culinary heritage, GEOCM arranged the broadcast of “Crazy Expedition - Peru,” a food travel show featuring top Korean chefs. The program was successfully aired on four cable TV channels under the IHQ media group as well as on WAVVE, Korea’s second-largest OTT platform with over 4.32 million monthly users. Through this exposure, Peru’s gastronomic appeal was introduced to a broader Korean audience. The campaign generated a total of 68 content placements across YouTube, TV, and Instagram.
In partnership with the Cyprus Tourism Board and Qatar Airways, GEOCM organized the first-ever media familiarization trip to Cyprus for South Korea’s top-tier press. This milestone initiative invited leading outlets such as The JoongAng Ilbo, Esquire Korea(Magazine), Chosun Biz, and Maeil Business Newspaper to explore the Mediterranean island’s timeless beauty and emerging luxury experiences. The resulting media exposure spanned both digital and print, generating a total PR value of over USD 140,000 and reaching an audience of more than 25 million. Through strategic media storytelling, the campaign introduced Cyprus as an aspirational new destination for Korean travelers seeking refined yet culturally rich getaways.
Visit Cyprus x Qatar Airways: First Korean Media FAM Trip to the Island of Aphrodite 2023In partnership with the Cyprus Tourism Board and Qatar Airways, GEOCM organized the first-ever media familiarization trip to Cyprus for South Korea’s top-tier press. This milestone initiative invited leading outlets such as The JoongAng Ilbo, Esquire Korea(Magazine), Chosun Biz, and Maeil Business Newspaper to explore the Mediterranean island’s timeless beauty and emerging luxury experiences. The resulting media exposure spanned both digital and print, generating a total PR value of over USD 140,000 and reaching an audience of more than 25 million. Through strategic media storytelling, the campaign introduced Cyprus as an aspirational new destination for Korean travelers seeking refined yet culturally rich getaways.
In partnership with LGU+, one of Korea’s top mobile carriers, and the Türkiye Tourism Board, GEOCM executed a large-scale summer campaign inviting Korean users to subscribe LGU+ with Türkiye trip winner prize. Through LG U+’s microsite and app, over 4,000 people participated in the event by choosing between two dream destinations—Istanbul and Cappadocia. Five winners were selected to experience an 8-day trip and share their journeys online. The campaign generated over 408 pieces of content and achieved a total reach of more than 78 million, all with a 100% positive sentiment rate, proving the power of brand-aligned storytelling and platform synergy.
LG U+ x Ministry of Culture and Tourism of the Republic of Turkey: A Digital Campaign That Took Travel Dreams to New HeightsLG U+ x Ministry of Culture and Tourism of the Republic of Turkey: A DigitalIn partnership with LGU+, one of Korea’s top mobile carriers, and the Türkiye Tourism Board, GEOCM executed a large-scale summer campaign inviting Korean users to subscribe LGU+ with Türkiye trip winner prize. Through LG U+’s microsite and app, over 4,000 people participated in the event by choosing between two dream destinations—Istanbul and Cappadocia. Five winners were selected to experience an 8-day trip and share their journeys online. The campaign generated over 408 pieces of content and achieved a total reach of more than 78 million, all with a 100% positive sentiment rate, proving the power of brand-aligned storytelling and platform synergy.
In collaboration with Canon Korea and Ministry of Culture and Tourism of the Republic of Turkey (TGA), GEOCM executed a successful co-promotion campaign targeting the MZ generation in South Korea. Centered around a photo trip to Istanbul, the campaign invited aspiring photographers to capture the essence of Türkiye’s iconic city. Through Canon’s digital channels, 10 winners were selected and traveled to Istanbul for a 5-night experience, generating over 338 pieces of content and 743 high-quality images. The campaign effectively positioned Istanbul as a must-visit destination for young Korean travelers, leveraging both influencer storytelling and brand synergy to deliver impactful results.
Canon Korea x Ministry of Culture and Tourism of the Republic of Turkey: photographer’s trip event to Istanbul 2022In collaboration with Canon Korea and Ministry of Culture and Tourism of the Republic of Turkey (TGA), GEOCM executed a successful co-promotion campaign targeting the MZ generation in South Korea. Centered around a photo trip to Istanbul, the campaign invited aspiring photographers to capture the essence of Türkiye’s iconic city. Through Canon’s digital channels, 10 winners were selected and traveled to Istanbul for a 5-night experience, generating over 338 pieces of content and 743 high-quality images. The campaign effectively positioned Istanbul as a must-visit destination for young Korean travelers, leveraging both influencer storytelling and brand synergy to deliver impactful results.
Visit Peru KR have held 2022 media event celebrating the resume of the travel to Peru and the opening of a new grand campaign named 'My Peru Story', which is the campaign with the new video made with the partnership of DFX, Korea's one of the top contents team. The media and influencers have gathered to celebrate the campaign. Also, Star Chef Joong Woo Park have participated the event to have the demonstration of Ceviche, which is one of the representative food of Peru, with a variety of food explanations of Peru. In the event, products from Peru have displayed in the pop-up store space. Alpaca fabric, Alpaca Toy, Pisco, and various super food have had displayed so that people can experience the products for more days.
Visit Peru Media Event 2022Visit Peru KR have held 2022 media event celebrating the resume of the travel to Peru and the opening of a new grand campaign named 'My Peru Story', which is the campaign with the new video made with the partnership of DFX, Korea's one of the top contents team. The media and influencers have gathered to celebrate the campaign. Also, Star Chef Joong Woo Park have participated the event to have the demonstration of Ceviche, which is one of the representative food of Peru, with a variety of food explanations of Peru. In the event, products from Peru have displayed in the pop-up store space. Alpaca fabric, Alpaca Toy, Pisco, and various super food have had displayed so that people can experience the products for more days.
Qatar Airway Korea have invited travel industry relating people to celebrate and cheer together for the first match of Qatar World Cup game of South Korea. The event was held in CGV cine de chef, which is one of the best premium movie theater in Seoul, South Korea, with food serviced. People from the travel industry, influencer, and Qatar Airways gathered to cheer for them with excitement.
Qatar Airway 2022 World Cup Media EventQatar Airway Korea have invited travel industry relating people to celebrate and cheer together for the first match of Qatar World Cup game of South Korea. The event was held in CGV cine de chef, which is one of the best premium movie theater in Seoul, South Korea, with food serviced. People from the travel industry, influencer, and Qatar Airways gathered to cheer for them with excitement.
GEOCM have successfully held a B2C offline event of The Mall, Italian Luxury Outlets which has two authentic branches in Firenze and Sanremo, Italy. Especially promoting its second branch, The Mall Sanremo, this event was held in Seongsu-dong, Seoul which is the place famous for its trendy and young atmospheres where many luxury brand's flagships stores are opening also. In the event, which was operated with the cooperation of WICKED-WIFE; one of the influential wine paring bar & restaurant in South Korea, experiential activities such as Italian cuisine with Italian wine paring class and flower box making class were provided. Influencers from travel, fashion, and lifestyle fields were participated the event and media as well.
The Mall Sanremo B2C Offline EventGEOCM have successfully held a B2C offline event of The Mall, Italian Luxury Outlets which has two authentic branches in Firenze and Sanremo, Italy. Especially promoting its second branch, The Mall Sanremo, this event was held in Seongsu-dong, Seoul which is the place famous for its trendy and young atmospheres where many luxury brand's flagships stores are opening also. In the event, which was operated with the cooperation of WICKED-WIFE; one of the influential wine paring bar & restaurant in South Korea, experiential activities such as Italian cuisine with Italian wine paring class and flower box making class were provided. Influencers from travel, fashion, and lifestyle fields were participated the event and media as well.
Saudi Tourism Authority Roadshow 2022
For Hoshino Resorts, GEOCM led a comprehensive 11-month PR campaign that strategically positioned the brand’s luxury properties—including HOSHINOYA Kyoto, Guguan, and Bali—as aspirational travel destinations for Korean high-income travelers. Despite the challenges posed by the COVID-19 outbreak in early 2020, the campaign generated over 150 high-value media exposures, including features in top-tier lifestyle publications such as Noblesse, Marie Claire, Avenuel, and GQ Korea, as well as coverage across key trade media and influencer channels. A total media value of over JPY 79 million was achieved, supported by seasonal press releases, customized fam trips with top-tier editors, and curated influencer stays across Japan and Southeast Asia. Signature moments included a 4-page Bali feature in Noblesse, cherry blossom promotions for Kyoto and KAI properties, and the strategic launch of HOSHINOYA Okinawa during the early months of the pandemic. This resilient, multi-channel campaign successfully maintained brand momentum during an unpredictable time and reinforced Hoshino Resorts as a top choice for discerning Korean travelers seeking wellness, nature, and authentic Japanese hospitality.
Hoshino Resorts: Elevating Japan’s Premier Ryokan Brand in Korea through Luxury-Focused PR (2019–2020)For Hoshino Resorts, GEOCM led a comprehensive 11-month PR campaign that strategically positioned the brand’s luxury properties—including HOSHINOYA Kyoto, Guguan, and Bali—as aspirational travel destinations for Korean high-income travelers. Despite the challenges posed by the COVID-19 outbreak in early 2020, the campaign generated over 150 high-value media exposures, including features in top-tier lifestyle publications such as Noblesse, Marie Claire, Avenuel, and GQ Korea, as well as coverage across key trade media and influencer channels. A total media value of over JPY 79 million was achieved, supported by seasonal press releases, customized fam trips with top-tier editors, and curated influencer stays across Japan and Southeast Asia. Signature moments included a 4-page Bali feature in Noblesse, cherry blossom promotions for Kyoto and KAI properties, and the strategic launch of HOSHINOYA Okinawa during the early months of the pandemic. This resilient, multi-channel campaign successfully maintained brand momentum during an unpredictable time and reinforced Hoshino Resorts as a top choice for discerning Korean travelers seeking wellness, nature, and authentic Japanese hospitality.
GEOCM organized the media fam trip ‘Time Travel’, to increase the awareness of the Cultural/Artistic/Gastronomic places in Turkey from the 21st to the 27th of September. The major magazines in travel and lifestyle categories participated and total of 54 pages of article with two additional social postings on the magazine’s social channels were generated, which value is over USD 280,000. In early September, GEOCM also proceed with the pictorial shooting with ELLE Korea, the high-end fashion & lifestyle magazine, under the theme ‘Fashion in Anatolia’ to introduce the tourism assets of Turkey in a modern way. The destination was exposed in the 14 pages of pictorial & a travel feature article in the magazine in addition to a video clip on magazine’s social channel with over 18,000 views.
Turkey Media Fam trip & Pictorial shooting (2019)GEOCM organized the media fam trip ‘Time Travel’, to increase the awareness of the Cultural/Artistic/Gastronomic places in Turkey from the 21st to the 27th of September. The major magazines in travel and lifestyle categories participated and total of 54 pages of article with two additional social postings on the magazine’s social channels were generated, which value is over USD 280,000. In early September, GEOCM also proceed with the pictorial shooting with ELLE Korea, the high-end fashion & lifestyle magazine, under the theme ‘Fashion in Anatolia’ to introduce the tourism assets of Turkey in a modern way. The destination was exposed in the 14 pages of pictorial & a travel feature article in the magazine in addition to a video clip on magazine’s social channel with over 18,000 views.
GEOCM has selected as official sales partner of Outletcity Metzingen, biggest outlet in Europe located in Germany, with the goal of sales revenue increase through South Korean buyers engagement trade activities. KPI exceeded with VIP registrations, inquires and asks for shopping support. Luxury brands in Outletcity Metzingen experienced revenue increase in high and received more shopping requests from Korean buyers
Outletcity Metzingen Buyer Engagement Program GEOCM has selected as official sales partner of Outletcity Metzingen, biggest outlet in Europe located in Germany, with the goal of sales revenue increase through South Korean buyers engagement trade activities. KPI exceeded with VIP registrations, inquires and asks for shopping support. Luxury brands in Outletcity Metzingen experienced revenue increase in high and received more shopping requests from Korean buyers
GEOCM planned and organized the event to celebrate Beethoven’s 250th birthday, who chose Vienna for his creative work when he was 22years-old, and to promote Vienna as the destination where presents the amazing classical music. The event included a performance of Vienna classical duo, presentation by the Vienna Tourism Authority headquarters with Vienna's music story, and dinner with Vienna wine & dessert. Over 50 guests from the major media and trade participated in the event and Total of 62 articles were generated, which value is over EUR 335,618.
Vienna 2020.Capital of Music event in Seoul (2019)GEOCM planned and organized the event to celebrate Beethoven’s 250th birthday, who chose Vienna for his creative work when he was 22years-old, and to promote Vienna as the destination where presents the amazing classical music. The event included a performance of Vienna classical duo, presentation by the Vienna Tourism Authority headquarters with Vienna's music story, and dinner with Vienna wine & dessert. Over 50 guests from the major media and trade participated in the event and Total of 62 articles were generated, which value is over EUR 335,618.
GEOCM planned and organized co-promotion with LG Electronics from October 1st to October 9th, 2018. The project was to promote the representative attractions of Peru by creating and publishing a video contents filmed by LG’s latest smart phone, LG V40 Thin Q.The video contents resulted total 1 million views through various channels including YouTube, Instagram, Facebook, etc. GEOCM also proceeded social media events on LG & Visit Peru’s official accounts. The events were focused on sharing the video with others to maximize the exposure for prospective travelers.
Peru Co-Promotion with LG (2018)GEOCM planned and organized co-promotion with LG Electronics from October 1st to October 9th, 2018. The project was to promote the representative attractions of Peru by creating and publishing a video contents filmed by LG’s latest smart phone, LG V40 Thin Q.The video contents resulted total 1 million views through various channels including YouTube, Instagram, Facebook, etc. GEOCM also proceeded social media events on LG & Visit Peru’s official accounts. The events were focused on sharing the video with others to maximize the exposure for prospective travelers.
GEOCM organized Peru FAM trip with key social influencers from December 4th to December 14th, 2018. Three influencers with over 230,000 followers - Jun Woo Park, Dalkom.J and Blackdia visited Cusco, Lima, and Amazon in Peru for the gourmet, luxury, and lively culture theme trip. Total of 109 postings were published and received over 363,672 interactions. Through this fam trip, prospective travelers could see diverse aspects of Peru in their most preferred channels.
Peru Social Influencer Fam Trip (2018)GEOCM organized Peru FAM trip with key social influencers from December 4th to December 14th, 2018. Three influencers with over 230,000 followers - Jun Woo Park, Dalkom.J and Blackdia visited Cusco, Lima, and Amazon in Peru for the gourmet, luxury, and lively culture theme trip. Total of 109 postings were published and received over 363,672 interactions. Through this fam trip, prospective travelers could see diverse aspects of Peru in their most preferred channels.
GEOCM organized Klimt campaign for commemorating the 100th anniversary of Klimt’s eternal rest. GEOCM successfully promoted not only the Klimt campaign but also the arts and beauty of Vienna to Korean audience through integrated marketing channels from social media and search engine to outdoor advertisements.
Klimt Campaign (2018)GEOCM organized Klimt campaign for commemorating the 100th anniversary of Klimt’s eternal rest. GEOCM successfully promoted not only the Klimt campaign but also the arts and beauty of Vienna to Korean audience through integrated marketing channels from social media and search engine to outdoor advertisements.
To promote Austria during Pyeongchang 2018 Winter Olympics, GEOCM participated in organizing the Austrian Night on the 10th of February, 2018 at Austria House in Pyeongchang. Over 130 VIPs and guests from the world - Athletes, coaches, journalists and representatives from economy, tourism and politics were invited to enjoy Austrian dinner prepared by Austrian chefs along with Austrian music and dance performances. Previous Olympic gold medalists, Franz Klammer and Benny Raich came to speak as special guests. An augmented reality photo booth was installed featuring the main destinations of Austria.
Austrian Night in Pyeongchang for 2018 Winter OlympicsTo promote Austria during Pyeongchang 2018 Winter Olympics, GEOCM participated in organizing the Austrian Night on the 10th of February, 2018 at Austria House in Pyeongchang. Over 130 VIPs and guests from the world - Athletes, coaches, journalists and representatives from economy, tourism and politics were invited to enjoy Austrian dinner prepared by Austrian chefs along with Austrian music and dance performances. Previous Olympic gold medalists, Franz Klammer and Benny Raich came to speak as special guests. An augmented reality photo booth was installed featuring the main destinations of Austria.
The promotion house of Peru called “Casa Peru” was opened at Malnanumteo Park in Gangneung in February, 2018 for the Pyeongchang 2018 Winter Olympics season. As a global project, it was the first promotion house built abroad, suggesting an epitome for the next promotion house planned in the United States and Russia. The house featured traditional Peruvian textiles, handmade goods, superfoods, and photography exhibition. In addition, GEOCM created and published social media contents about Casa Peru for Peru Tourism Board Facebook page, Visit Peru and Commercial Office of Peru in Korea Facebook page, OCEX. Social media contents went viral by co-working with influential Facebook pages. Moreover, the Grand Opening of Casa Peru dragged attention of the major media and influencers. News was broadcasted and over 40 articles were released including featured stories on MBC and Dong-A Ilbo. Overall, more than 3,000 visitors visited Casa Peru during 18 days of the promotion.
Grand Opening of Casa Peru for the Pyeongchang 2018 Winter Olympics seasonThe promotion house of Peru called “Casa Peru” was opened at Malnanumteo Park in Gangneung in February, 2018 for the Pyeongchang 2018 Winter Olympics season. As a global project, it was the first promotion house built abroad, suggesting an epitome for the next promotion house planned in the United States and Russia. The house featured traditional Peruvian textiles, handmade goods, superfoods, and photography exhibition. In addition, GEOCM created and published social media contents about Casa Peru for Peru Tourism Board Facebook page, Visit Peru and Commercial Office of Peru in Korea Facebook page, OCEX. Social media contents went viral by co-working with influential Facebook pages. Moreover, the Grand Opening of Casa Peru dragged attention of the major media and influencers. News was broadcasted and over 40 articles were released including featured stories on MBC and Dong-A Ilbo. Overall, more than 3,000 visitors visited Casa Peru during 18 days of the promotion.
The first public broadcast of Vienna Philarmonic Orchestra's Summer Night Concert in Asia was held on the 26th of May, 2016 at Nanji Hangang Park in Seoul. Total of 6,000 participants attended the event, which were composed of influencers, key opinion leaders, journalists and public.
Vienna Summer Night Concert in Seoul (2017)The first public broadcast of Vienna Philarmonic Orchestra's Summer Night Concert in Asia was held on the 26th of May, 2016 at Nanji Hangang Park in Seoul. Total of 6,000 participants attended the event, which were composed of influencers, key opinion leaders, journalists and public.
In celebration of launching of the official Korean website of Jamaica Tourist Board, GEOCM organized a B2B event called #VisitJamaica. With mixed invitation of travel influencers, travel agencies, musicians as well as entertainers, GEOCM successully informed the launch of Jamaica Tourist Board's website, as well as its beginning of activities in the Korean market.
#VisitJamaica Launching Event (2017)In celebration of launching of the official Korean website of Jamaica Tourist Board, GEOCM organized a B2B event called #VisitJamaica. With mixed invitation of travel influencers, travel agencies, musicians as well as entertainers, GEOCM successully informed the launch of Jamaica Tourist Board's website, as well as its beginning of activities in the Korean market.
Launched the official Korean Facebook page of Austrian National Tourist Office and has been operating the page since 2016. https://www.facebook.com/KOREA.ANTO/
Austrian National Tourist Office Korean Facebook page (2016)Launched the official Korean Facebook page of Austrian National Tourist Office and has been operating the page since 2016. https://www.facebook.com/KOREA.ANTO/
GEOCM, as the PromPeru Korea PR Representative Office, held PromPeru Roadshow Asia 2016 at Lotte Hotel Seoul. Total of 13 participants with high expertise of the industry from Peru attended the event to meet Korean travel agencies. In addition, carriers such as LATAM Airliens group, Air Canada, Delta Air Lines and Unitied Airlines participated in the workshop along with presentation, as well as giveaways for lucky draw. PromPeru highlighted how the outbound travel rate from Korea to Peru has increased by 73.4% in three years and shared its hope to work along with active marketing activities.
PromPeru Roadshow Asia 2016GEOCM, as the PromPeru Korea PR Representative Office, held PromPeru Roadshow Asia 2016 at Lotte Hotel Seoul. Total of 13 participants with high expertise of the industry from Peru attended the event to meet Korean travel agencies. In addition, carriers such as LATAM Airliens group, Air Canada, Delta Air Lines and Unitied Airlines participated in the workshop along with presentation, as well as giveaways for lucky draw. PromPeru highlighted how the outbound travel rate from Korea to Peru has increased by 73.4% in three years and shared its hope to work along with active marketing activities.
MuseumsQuartier, Vienna. The Enzis were donated to Seoul Design Foundation from Vienna Tourist Board and Austrian National Tourst Office. It was the first government-to-government donation of the Enzis in Asia, and the name of the whole event was "Hi Austria Hi Vienna." Along with press conference, number of marketing activities including live drawing, concert as well as dance were held for public in celebration of the donation. In total, more than 3,000 persons visited the site.
Hi Austria Hi Vienna (2016)MuseumsQuartier, Vienna. The Enzis were donated to Seoul Design Foundation from Vienna Tourist Board and Austrian National Tourst Office. It was the first government-to-government donation of the Enzis in Asia, and the name of the whole event was "Hi Austria Hi Vienna." Along with press conference, number of marketing activities including live drawing, concert as well as dance were held for public in celebration of the donation. In total, more than 3,000 persons visited the site.
aunched the official Korean Facebook page of Peru Tourism Board and has been operating the page since 2015. https://www.facebook.com/visitperu.kr/
Visit Peru Facebook Page (2015)aunched the official Korean Facebook page of Peru Tourism Board and has been operating the page since 2015. https://www.facebook.com/visitperu.kr/
In partnership Tom N Toms Coffee, Korea's one of the largest franchise cafes, GEOCM developed the Viennese coffee menu for Tom N Toms Odyssey stores and opened a pop-up cafe at Gwanghwamun area from May 29th to 30th, 2015.
#Viennacoffee (2015)In partnership Tom N Toms Coffee, Korea's one of the largest franchise cafes, GEOCM developed the Viennese coffee menu for Tom N Toms Odyssey stores and opened a pop-up cafe at Gwanghwamun area from May 29th to 30th, 2015.
eru Tourism Board was pitched in a TV program called "Youth Over Flowers" which resulted creation of 17 mono-destination products on Peru. The number of travellers to Peru from Korea were increased by 35% year-on-year.
PromPeru TV Pitching “Youth Over Flowers” (2014)eru Tourism Board was pitched in a TV program called "Youth Over Flowers" which resulted creation of 17 mono-destination products on Peru. The number of travellers to Peru from Korea were increased by 35% year-on-year.
In celebration of Vienna Tourist Board's beginning of activities in the Korean market, GEOCM planned and organized cooking show with famous Chef Sohyi Kim and media round-table on June 12th, 2014.
Vienna Cooking Show (2014)In celebration of Vienna Tourist Board's beginning of activities in the Korean market, GEOCM planned and organized cooking show with famous Chef Sohyi Kim and media round-table on June 12th, 2014.
Bo Soon Choi
CEOBo Soon Choi
Jin Woo Kim
Creative DirectorJin Woo Kim
Jeong Woo Choi
Finance Advisory DirectorJeong Woo Choi
Yun Jin Kim
Business Strategy LeadYun Jin Kim
